Your release, end-to-end. Powered by data, refined by humans
End-to-end activation of music campaigns. AI does the heavy lifting — humans confirm the gates that matter.
End-to-end activation, bundled
Two ways to work with us: hand off the release and we run it end-to-end, or stay close and shape it with us throughout. Either way, we cover strategy through execution to the campaign analytics. AI sharpens every decision; humans run the campaign and take the credit.
Strategy & Creative
Hand over your targets and receive a full creative brief and cross-platform activation plan per channel.
- Cross-platform strategy (TikTok, Reels, Shorts, Snapchat)
- Creative brief + hook guidance per channel
- Budget allocation model across platforms and tiers
- Campaign timeline and rollout sequence
Creator Network
Access to 600+ creators across North and South America, Europe, Asia, and the Middle East — all enriched with key metrics and scored against your requirements.
- Match-scored shortlist ranked against your requirements
- Per-creator performance: expected views, engagement, growth trend
- Audience demographics and fair value calculation
- Channel-specific breakdown per creator
Execution
End-to-end deal management. Briefs, contracts, approvals, and posting — run by experienced campaign managers.
- Creator outreach and contract management
- Brief delivery, draft review, approval rounds
- Posting coordination across all channels
- Creator payouts and invoicing
Intelligence & Reporting
Live cross-platform visibility during the campaign. Honest performance breakdown after.
- Live cross-platform campaign dashboard
- Mid-campaign and end-of-campaign milestone reports
- Performance by platform, creator, and creative format
- Streaming correlation (Spotify, Apple Music)
You hand off. We run it
Five things from you. Everything else from us. You stay in the approval loop — we own the execution end-to-end.
You bring
- The release — song, artist, drop date
- Budget parameters and creator-spend ceiling
- Campaign goals (streams, awareness, organic uploads, chart targets)
- Target audience and priority markets
- One brief kickoff call
We deliver
- Cross-platform strategy doc + creative brief per channel
- Ranked creator shortlist with full match scorecards
- Creator management, activation, and approval workflow
- Live cross-channel campaign analytics dashboard
- Learnings fed into your next release
Music market is growing — so is the competition. Adapt to win
Short-form sets the trends. Streams generate the revenue. The labels with sharper tools and deeper insights take the biggest share.
U.S. creator advertising spend, 2025.
of songs entering the Billboard Global 200 went viral on TikTok before charting.
global recorded music revenue, 2024. Streaming drove the growth for the 10th consecutive year.
Plan in hours, not weeks
Atlas turns your targets into tailored release briefs and creatives within a few hours. Traditional planning chains take weeks of back-and-forth across strategy, creative, and media teams.
Scored, not guessed
Every creator shortlist is ranked by match score, past performance, engagement rate, and campaign-readiness. Every match has a full data trail.
Live, not retrospective
Pulse updates cross-platform metrics during the campaign — not in a post-mortem PDF two weeks after. You see what's working in real time to actually respond.
From release brief to post-mortem
End-to-end, across Atlas, Lens, Campaign Ops, and Pulse. Five AI-powered phases. One human-led phase. All connected by approval gates — you never lose sight of the campaign.
Strategy & Targets
Feed in your release, audience, and budget. Atlas generates a cross-channel strategy with matched creators, budget allocation, and timeline.
Planning
Translate the strategy into a timeline. Atlas generates the posting calendar, channel rollout sequence, briefing windows, and approval milestones. Lock the schedule before briefs go out.
Creator Selection
Lens surfaces the strongest matches from 600+ indexed creators. Ranked by match score, performance metrics, and campaign-readiness — all in one view.
Execution
Briefs go out. Content gets created. Timelines, approvals, and delivery are managed end-to-end by experienced campaign managers — no hand-off gaps.
Monitoring & Optimization
Pulse tracks every platform in real time. When metrics cross thresholds, alerts surface optimization recommendations — before the campaign ends, not after.
Reporting
Comprehensive post-campaign reporting. Performance by platform, creator, and creative format. Learnings feed directly into the next release's Atlas strategy.
From release brief to post-mortem
End-to-end, across Atlas, Lens, Campaign Ops, and Pulse. Five AI-powered phases. One human-led phase. All connected by approval gates — you never lose sight of the campaign.
Strategy & Targets
Feed in your release, audience, and budget. Atlas generates a cross-channel strategy with matched creators, budget allocation, and timeline.
Planning
Translate the strategy into a timeline. Atlas generates the posting calendar, channel rollout sequence, briefing windows, and approval milestones. Lock the schedule before briefs go out.
Creator Selection
Lens surfaces the strongest matches from 600+ indexed creators. Ranked by match score, performance metrics, and campaign-readiness — all in one view.
Execution
Briefs go out. Content gets created. Timelines, approvals, and delivery are managed end-to-end by experienced campaign managers — no hand-off gaps.
Monitoring & Optimization
Pulse tracks every platform in real time. When metrics cross thresholds, alerts surface optimization recommendations — before the campaign ends, not after.
Reporting
Comprehensive post-campaign reporting. Performance by platform, creator, and creative format. Learnings feed directly into the next release's Atlas strategy.
“AI shifts the work from routine to oversight. Humans stay in the loop — not to check AI, but to do the work that matters.”